- Links – Links control the web. If you want rankings on Google, you need links. If you want authority in your niche, you need links. If you want traffic from other blogs, you need links. Guest blogging is a fairly easy way to get custom anchor-text, high quality one way backlinks to your website. There are few other techniques so effective.
- Traffic – There are millions of webmasters out there and they’re all competing for targeted eyeballs online. Guest blogging is not only a way to get one fundamental of the web – links – but also another fundamental: traffic. The difference between someone who makes money online and someone who doesn’t, is generally because one has a website which gets traffic. It’s that important, and guest blogging provides it.
- Subscribers – Not everything is about web spiders and the big G of course; the readers of a blog are more important than anything else. This, of course, is why so many bloggers care about their feed count. Subscribers are the life and soul of a blog and if you can get in front of an audience on another site, it’s likely that they’re going to subscribe to your feed.
- Branding – Research suggests it takes someone eight views of a brand name or logo to have it stored in memory. On the web, your name and your blog are your brand, and guest blogging helps you get them out there in your industry. My own activities with guest blogging have sometimes found me on 3-4 sites all on the same
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