Google analytic is a free google statistic tools that enable publisher or the bloggist to track, view, manage statistics of visitors in his website. It is the most widely used analyst because it tracks the referrals, be it from the search engines or other sites.
WHY DO YOU NEED GOOGLE ANALYTIC
It is the most widely used website statistics service, currently in use on around 57% of the 10,000 most popular websites. Another market share analysis claims that Google Analytics is used at around 49.95% of the top 1,000,000 websites. The number of people using this service cannot lie to you. It is definitely the best.
Google Analytic can track visitors from all referrers including search engines display advertising, pay-per-click networks, e-mail marketing and digital collateral such as links within PDF documents.
Integrated with AdWords, users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. These can also be monetized. By using GA, marketers can determine which ads are performing, and which are not, providing the information to optimize or cull campaigns.
GA’s approach is to show high level dashboard-type data for the casual user, and more in-depth data further into the report set. Through the use of GA analysis, poor performing pages can be identified using techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation.
HOW TO USE AND INSERT GOOGLE ANALYTIC IN YOUR BLOG
I) Creating an account with Google Analytics
Read the terms of service and tick the “Yes, I agree to the above terms and conditions” checkbox.
Copy the UA number as you’ll need to paste it later on.
II) Installing Google Analytics on your blog
This is a two-step process. First you need to register the Web Property ID with Blogger, and then import the tracking code into your template.
Adding Google Analytics ID to your blog
If you are using the new Blogger interface, click the dropdown menu next to the name of the blog you wish to track and navigate to Settings > Other > Google Analytics. (For old interface, go to Settings > Basic > Google Analytics Web Property ID).
Paste in the UA number into the Google Analytics Web Property ID text box.
Click Save Settings.
Adding your tracking code
The following <include> tag will import your GA tracking code into your blog:
<b:include name=’google-analytics’ data=’blog’/>
If you are using a latest Layout or Dynamic Views template from Template Designer gallery, you can skip the following steps because it already has the<include> tag built-in. The same applies to mobile templates.
But if you are using an older Layout template or a third party template you might need to add it into your template manually. Here’s how:
Go to Template > Edit HTML (for old interface it’s Design > Edit HTML) and locate the </body> tag.
Insert the code right above the tag (if the code isn’t already there).
Save your template.
It could take 24 hours before your first data to appear in your account. This is because Google Analytics updates reports every 24 hours. Come back to Google Analytics Dashboard the next day and if everything is in order you will see your stats!
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